Pearson India enters engineering exam prep segment with JEE Main test module

Pearson India enters engineering exam prep segment with JEE Main test module

New Delhi, May 16, 2019:  Pearson India has entered entrance test prep segment with its new product which offers assessments and time-based tests for JEE Main aspirants.

According to Pearson official, the adaptive assessment module – MyInsights – is aimed at helping students in preparing effectively for their IIT JEE entrance exam.

With the launch of this product, the digital learning company, aims to strengthen its presence in the B2C segment. Also, by targeting to build a robust B2C portfolio of 50% over the next 2 years, the company is poised to make a giant leap in the B2C segment with its innovative product line.

MyInsights offers assessments and time-based tests to adjust to the learners’ ability level and provide a personalized score and specific learning path for students to master the topic. “It assesses (identify generic and specific gaps), measures (the clarity of conceptual understanding) and analyzes students’ performance in a convenient way by bringing value to the learners,” the company which aims to have 50% B2C portfolio in the next 2 years, said.

Commenting on the development Vikas Singh, Managing Director, Pearson India said, “Our newly launched product MyInsights is an innovative platform that combines contextualized learning with world-class technology to offer better learning outcomes for IIT JEE aspirants. According to recent data, 11 lakh students appear for IIT JEE every year, however, less than 1% make it to the campus gates. IIT JEE examination is a crucial step for every engineering aspirant in the country and it requires them to have a clear understanding of the concepts, which will now be facilitated by MyInsights.”

Pearson India also offers PTE Academic and Pearson Professional Programmes that help students realize their dream of studying abroad and professionals to upskill and reskill to progress in their career respectively.